Meet the Team

Tracy Wirth

Founder & Co-owner

Tracy Wirth is the founder and co-owner of TAP Beverages Distribution Inc., a company that specializes in distributing premium wine and spirits that are innovative and promote a better lifestyle. With over 25 years of experience as a Rehabilitation Consultant, Tracy is no stranger to the importance of maintaining a healthy lifestyle.

Tracy has always been interested in the intersection between health and pleasure, and it was this interest that led her to create TAP Beverages. She noticed that many of the beverages on the market were high in sugar and lacked the complexity and sophistication of a good wine. She saw an opportunity to introduce a line of premium beverages to Canada that would appeal to those who wanted to indulge without compromising their health.

In addition to her work at TAP Beverages, Tracy is a strong advocate for healthy living. Growing up on a farm in rural Ontario inspired a love for the outdoors and animals. She believes that leading a healthy lifestyle doesn't have to mean sacrificing pleasure, and she promotes this message through her work at TAP Beverages and in her personal life. 

Tracy holds a degree from the University of Toronto and a degree in Vocational Rehabilitation from York University. When she's not working, you can often find her engaged in some form of physical activity. Tracy was a figure skater in her younger years and transitioned to playing hockey mid life to share the love of the sport with her two sons. Tracy wanted to be an example for her boys and served as their team trainer during their stretch of AAA hockey.  Tracy now plays hockey on three teams allowing her to hit the ice year-round with her friends. Hiking with her dog in the outdoors is a favourite way for Tracy to clear her mind.  No stranger to the gym, Tracy fell in love with CrossFit and even participated in the CrossFit games while in her early 50s. But, most important to Tracy is spending time with her loved ones, whether celebrating or just hanging out. 

Through her example and advocacy, Tracy hopes to inspire others to prioritize their health and well-being too.


Paul Colicchio
Founder & Co-owner

Paul Colicchio is a co-founder and owner of TAP Beverages Distribution Inc, a Canadian company that specializes in distributing premium wine and spirits that are innovative and promote a better lifestyle. With over 35 years of experience in the food and beverage industry, Paul has a wealth of knowledge and expertise in all aspects of the business.

Prior to co-founding TAP Beverages, Paul served as the Senior Director of Operations at Recipe Unlimited, where he was responsible for overseeing the operations of the company's restaurant brands throughout Canada. Before joining Recipe Unlimited, Paul was the Director of Premium Food and Beverages at MLSE, where he led the development and execution of food and beverage strategies for the company's various sports and entertainment venues.

From 2009 to 2015, Paul worked as the Director of Operations at Moxies Grill & Bar, where he was responsible for the day-to-day operations of the restaurant chain's locations across Canada. During his tenure at Moxies, Paul oversaw numerous successful initiatives, including the introduction of new menu items and the implementation of new operating procedures.

Paul's extensive experience in the food and beverage industry has given him a deep understanding of customer preferences and changing market trends. He is passionate about providing consumers with high-quality, better for you beverages that meet their evolving needs and expectations. As a co-founder of TAP Beverages, Paul is committed to delivering innovative, health-conscious products that promote responsible drinking and enhance the overall drinking experience.

Paul holds a degree in Fire Science from Texas A & M University. In his free time, he is an active member of various car enthusiast groups. He also enjoys spending time with his family, traveling, and exploring new flavors and ingredients that inspire his creativity in the beverage industry.